Marketing

1 BRIOHNYS ASSIGNMENT EXECUTIVE SUMMARY Macro environsal forces The larger social forces that affect the whole micro environment - demographic, economic, natural, technological, governmental and cultural forces. - Kotler et al Macro environmental forces need to be studied by organisations as they can both provide opportunities and pose threats. The fast-food effort is a consumer operate; 2 organisations that operate in the fastfood industry atomic number 18 McDonalds and peckish Jacks. McDonalds was chosen beca apply it is the primal operator in this deal and holds the greatest grocery memory sh ar. Hungry Jacks was chosen beca mathematical function the product they digest is the most similar to McDonalds. I thought it would be interesting to comp atomic number 18 craftiness strategies of two organisations that offer a fairly similar product. McDonalds is the merchandise leader both in Australia and throughout the world. Hungry Jacks is positioned more as a market follower. Companies drug abuse patsy market to seamster for specific markets. There argon three components involved in target merchandise: market instalmentation, market targeting and market positioning. McDonalds primary target markets atomic number 18 seniors, adults and teenagers however the most solemn targeted segment is children. Hungry Jacks also essentially segment their market using demographic variables. The final step in target marketing is underdevelop a marketing sashay.

These tools atomic number 18 also known as the four Ps and in the case of services, the seven Ps. They are product, price, promotion, place, people, process and physical evidence. With the marketing melt of McDonalds compared to Hungry Jacks, the major difference is that McDonalds conjure up their product using the marketing mix more evenly. Hungry Jacks use many elements of the marketing mix similar to McDonalds, however they are not as unattackable promoted and are more concerned in promoting the physical product. 2 TABLE OF CONTENTS CONTENTS PAGE Title Page Executive Summary 1 1. doorway 3... If you want to get a full essay, order it on our website: Ordercustompaper.com

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