Travelocity Case Analysis

Travelocity Case Analysis Steven L. Wade Travelocity: Click to render Away with Travelocity Case headspring: Travelocity was created in 1996 at Tulsa world(prenominal) Airport as a subsidiary of sabre Holdings, itself a subsidiary of American Airlines and began break-dance customer access to its electronic reservation system, SABRE, on the CompuServe discipline Service in the 1980s, under(a) the EAASY SABRE brand name. This emolument was panoptic to America Online in the 1990s. Travelocity.com was the jump gear website that allowed customers access to SABREs pabulum and docket training and to reserve, account restrain, and purchase tickets withtaboo a pilgrimage agentive role or broker. The site also permits customers to book hotel rooms, letting cars, cruises and incase vacations. Travelocity gained momentum after AOLs trip out portal became associated with the brand in 1999. SABRE negotiated a uniting of Travelocity with another web precede company, Preview Travel in 2000. In March 2002, Travelocity acquired moderate away minute tour specialist Site59.com. In 2004, Travelocity introduced The Roaming dwarf and the Gnome has been a fix in Travelocitys advertising ever so since. Travelocity acquired lastminute.com in 2005 to take in excess of 30 more than brands under its banner in the UK.

Travelocity has also developed and launched a merchant hotel business, dynamic package functionality, and a private-label (ASP) distribution network, the Travelocity partner in crime Network. secern Marketing Issues: SWOT Strengths Travelocity.com was the first website that allowed consumers to reserve, book, and purchase tickets without the help of a travel agent or broker. The site also permits consumers to book hotel rooms, rental cars, cruises and packaged vacations. The Travelocity undertake and the Roaming Gnome also gives Travelocity coarse injury recognition. Weaknesses Security breaches at Travelocity exposed the personal information of thousands of the online travel companys customers. Names, addresses, phone...If you want to get hold of a full essay, hunting lodge it on our website: Ordercustompaper.com

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