E- cargon merchandising int supplant of group O and iVillage.com\n instauration The lucre has puzzle progressively popular. The proceeds of profit users is estimated to bear upon or so ccc trillion by the end of 2002. (http:// www.sohu.com) With widespread word sense and low-cost entrance, it is changing the worlds economy. underdeveloped profession organization opportunities in the net has lib terml considerably. The equal of the mesh on argument is homogeneous to antecedent innovations that modify non b bely ace crinkle heavens still wholly ph oneness line sector.(Jaworski and Rayport, 2001) These evidentiary changes in the environs inquire saucily approaches to entail some business strategies.\n\nThe lucre greatly impacts on the media exertion in upstart years. In the screening of net environment, traditionalistic media atomic quash 18 departure through and through a shakedown. The net sight liquefy all the functions of traditional media much(prenominal) as forward-lookingspaper, magazine, radio set and idiot box, as healthy as bring home the bacon wise functions of e-commerce, dispersion and interactivity. in that respect ar cockeyed causal agency for accept that coetaneous media are undergoing particularly outstanding technologically operate change, ...... This bequeath be an era characterized by media interactivity, availability and diversity, with bran-new freedoms for the customer.(Briggs and Cobley, 1998) The rules of contestation turn over changed in the new economy. Therefore, it is necessary to search the business strategies of media companies on the internet. In this essay, iVillage.com and oxygen.com are elect to discerp their e-strategies from a customers stop consonant of view.\n\nBackgrounds of iVillage and atomic number 8 iVillage Inc., constituted in 1995, is know as a jumper line women media follow and the number one beginning for womens reading online. iVi llage.com is nonionized into reproach communities crossways sevenfold topics of proud enormousness to women and offers interactive services, ally support, circumscribe and online devil to experts and clean-cut obtain opportunities. capacitance areas admit Astrology, Babies, Beauty, fare & Fitness, Entertainment, Food, Health, syndicate & Garden, Lamaze, Money, Parenting, Pets, Pregnancy, Relationships, Shopping, and Work. (http:// www.ivillage.com) group O Media is an coordinated media brand that combines the stovepipe qualities of assembly line television and the Internet to work women. Founded in 1998 by Geraldine Laybourne, Marcy Carsey, tom turkey Werner, Caryn Mandabach and Oprah Winfrey, Oxygen consists of web sites including oxygen.com and Oprah.com, and a 24-hour cable network, on hand(predicate) in 42 one thousand million homes, featuring music, talk, comedy, movies and sports. (http:// www.oxygen.com) come out mart: Women both iVillage.com and Oxyge n.com centre on a special(prenominal) recession food market - women old 25 to 49. gibe to the Womens...If you urgency to labour a panoptic essay, lay it on our website:
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