European Coffee Industry

Research Paper Europe drinking chocolate Industry Assignment 5-2 watchful for professor Harold Bashor MBA 727-F3FF supranational Business Management October 24th, 2012 Prepargond by IRELAND Coffee is a very(prenominal) important product in Ireland. distinctiveness chocolate shops such as Starbucks and new(prenominal) local companies such as Insomnia swallow helped create strong growth in the industry. From a competition standpoint, approach continues to require the industry in Ireland with a 42% market share in 2011 (www. Euromonitor. om, 2012). Nestle has managed to maintain its leadership due to its image within the fast growing drinking chocolate pods area and its widespread offering of determine and glitz promotions (www. Euromonitor. com, 2012). The two domestic players in the industry are Bewleys and Robert Roberts. two improverd sales shares in 2011, 9% and 5% respectively. The primary market for each(prenominal) of these companies is fresh chocolate. The ec onomic downturn in 2008 has hurt the industry as consumers meet cut back spending.A 40% increase in the composite price of burnt umber from the International Coffee Organization in 2011 also hurt demand. The price increases are similar to those seen in many goodness prices. Coffee in particular is liner an increasing demand while give in 2011 was slowed by a piteous Colombian harvest, heavy rains, and issues in Brazil. As you can see from the chart below, the cocoa industry in Ireland is very mutually beneficial on imports with nearly 90% of it approaching from other European countries.This table illustrates the game percentage finished coffee imports into Ireland. uttered in kilobyte coffee equivalent, 2010 jet coffee imports were only 42% of the volume of the finished product imports (roasted + soluble). Total coffee imports of all forms into Ireland increased from 8. 746 heaps green coffee equivalent in 2009 to 9. 780 tons in 20109 (+11,8%). The vast majority of Irel ands soluble coffee imports (almost 88% in 2010) came from the United Kingdom.The Netherlands (6,7%) and Poland (2,8) supplied most of the remainder. In 2010 the UK delineated 68% of Irelands roasted coffee imports. The second largest supplier at a considerable distance was Germany (20% in 2010). cocoa CONSUMPTION Reference List Hill, C. (2011). International Business Competing in the Global Marketplace, pg. 49. serviceman Coffee Trade Chart. Retrieved 10/20/12 from http//www. ico. org/trade_e. asp Coffee in Ireland. Retrieved 10/21/12 from http//www. euromonitor. com/coffee-in-ireland/ underwrite