'Marketing Management, Eleventh Edition\r'

'Visual Consistency was the important feature of Crispin’s advertising campaign. They gave unspoilt focus to the support background. In two their advertising campaigns they promoted the moaner costume and the Coq Roq circumstances rather than starting the ad with it and terminus with advertising the Tender Crisp chicken and chicken fries. This made the promotion non too commercial and â€Å"uncool” as believed by the young generation.Crispin did not hold on the campaign duration very long. They voiceless on creating a surprising, short and captive campaign as plunge in www. subservientchicken. com where the last icon was the just now indication of BK’s promotion. They even off went on promoting the created Coq Roq Band before dispersal their ads on MTV and VH-1. The tagline identified by Crispin was â€Å" look at it your way. ” This tagline was used for all the promotional activities real for Burger poove.This simple but sticky tagline help ed in word-of mouth publicity which is considered to be more convincing and effective. Burger King was consistently positioned as the youth’s eating style. The discolouration positioning was such that the young the great unwashed could identify Burger King with themselves. It was positioned as diet (fast food) meant for young men. Simplicity was the central ascendant of BK as they shied away from being too commercial. The promotion included in-store signage to center on cups with the tagline â€Å"Have it your way.” This helped in offend retention and understanding of the message by its target audience. Identifiable Selling engineer of Burger King is its customized burger service to customers. This is its unique sell point (USP). This means giving a sense of importance and uniqueness to customers as they feel well served. This gives an edge to Burger King over its competitors. Works Cited Page Philip Kotler, marketing Management, Eleventh Edition, Pearson Edu cation Publishers, Delhi, 2003\r\n'