Skittles :: essays research papers

SkittlesOVERVIEWSkittles is a course delight and dining establishment located inWashington, D.C. . Our mission is to run our patrons with a unique blend of watch entertainment while delivering a top quality dining experience. We entrust dothis by accentuation service excellence and the highest level of performance inall aspects of our operations and services. Our prominent services include liveentertainment, ranging in form from clowning to jazz performances to poetryrecitals and others. We also offer lunch, dinner, drinks and dancing to ourcustomers.The restaurant is operated by its several partners who have an equal share inownership. The partners are Tracy Jackson, pack Johnson, Sonja Dawkins, KevinBrown and Steffi Carr. The restaurant is ideally located on the D.C. waterfront.There it provide be easily accessible to a large cross function of consumers andmake it possible to provide patrons with a safe and controlled environment.Our establishment brings a relatively new c oncept to the Districts restaurantindustry. What we provide is an everchanging mix of live entertainment tocustomers while serving all of their drinking and dining ineluctably as well. We aresomewhat of a one stop, shadow on the town, in that we provide not only thedrinking and dining demand of person going out but we also provide, in the correspondinglocation and depending on the night, everything from dancing to live musicperformances to a night of comedy entertainment. Because of its uniqueness tothe marketplace in D.C., Skittles has an excellent chance to establishitself and become a force in the restaurant/entertainment community in theDistrict. This is partly because of the limited direct competition the participationhas to face. Although direct competition is limited, there are severalestablishments which we feel will pose competition to us in the market. Theyinclude Blues Alley, Hogates, H.I. Ribsters, Phillips, mob Plank, The Wharf,and Club 721.Despite the threats whi ch the competition poses to the restaurant, we arestill very cocksure in the ability of this concept and restaurant to thrive andsucceed in the District.SITUATION ANALYSISWe, the owners of Skittles, are very enthusiastic about our chances of mastery with this new and exciting restaurant concept. Our enthusiasm wasbolstered even more by what was revealed to us after performing a situation abbreviation for the company. The analysis showed that as a company, our strengthsand the opportunities that exist, far outweigh our weaknesses and the threats weperceive ourselves having to face. This indicates to us that with great(p) work anda total team commitment, Skittles will be a definite success. As for the