Baskin Robbins Executive Summary

BR is a global chain of meth cream parlors founded in Glendale, atomic number 20 by Burton Baskin and Irvine Robbins, ice cream enthusiast brothers-in-law, whose passion inspired what is straight off the worlds largest chain of ice cream specialty shops. What was once a infusion of 31 smackingsBaskin-Robbins 31 stands for a different ice cream touch sensation for each day of the monthhas grown to more than 1,000 in its flavor library. We sell fun, not ice cream. Today, Baskin-Robbins is the worlds largest chain of ice cream specialty stores, serving over 150 million customers worldwide, notwithstanding the brand is still guided by the same credos and innovative thinking as its founders. Baskin-Robbins has historically led the industry with innovations such as hand-packed quarts of ice cream, a unique flavor ribbon technique and the use of conventional ingredients such as apple pie and cheesecake.And, Baskin-Robbins continues to introduce new creations that surprise and ena mour customers in 2008 the brand launched Soft Serve, making it the largest national chain to put forward both Soft Serve and hand scooped ice cream. Additional products imply layered sundaes, signature ice cream cakes and a growing name of beverages, including Fruit Blasts, Fruit Blast Smoothies, Cappuccino Blast and shakes. Dunkin Donuts, BR and Togos, formerly brand together as Allied Domecq Quick Service Restaurants (ADQSR), now argon known as Dunkin Brands, Inc. The new name comes with a tagline eat. drink. hink. that headquartered in Canton, Massachusetts.In December, Dunkin Brands was acquired by a U. S. investment group of Bain Capital, Thomas Lee Partners and the Carlyle Group. They earn leveraged the brand equity and success of Dunkin Donuts to create a name that intelligibly identifies their business and provides immediate recognition in the global marketplace. The re-branding has created renewed indigence from the teams of talented people involved with each brand and the organization, providing the resources to drive strategical market expansion both nationally and internationally.