How does Alton Towers Monitor Customer Service Essay

Alton towers is an industry that offers products and armed services that be similar to its competitors, they take on to continu eithery monitor and asses their levels of customer service, and improve areas so that they rout out return customer expectations. To have a high level of customer service the organisation first needs to identify its aims and objectives this might come in the form of a mission statement.Alton towers mission statement is we create magical moments this appeals to people of either ages, and different groups of people, what people look for when they go to Alton towers. kindred many other businesses and services it is vital to keep customers happy regardless weather they are old or new, this result encourage them to return the attraction. People from different back grounds and agesPrice or note value for m one(a)yAlton towers costs 23.00 for one adult rag, so when you purchase the ticket you expect to get value for money which is different for differ ent people, one persons value for money might be fun for the whole family (adults, children and teenagers) other persons value for money might be to visit every jump on in the fundament lay twice.So Alton towers needs to take in consideration that everyones value for money is different but endnot cut back there prices to low due to competitive organisations and the annual funding ask to keep the common open, so what Alton towers have done is printed off brochures intercommunicate people of the prices and opening times of the theme set, height restrictions on rides seasonal worker times (the time of year that the park is most popular) online information and website from this booklet people can see.When to visit, what time to visit, how much they are going to lucre and what rides they can/cant go on and see if Alton towers offers pull in better value for money than Drayton manor park.Consistency and accuracy of the parkIf customer receive a good amount of customer servic e plot of land at Alton towers and this continues each time it encourages people to revisit once more and again, Alton towers is forever and a day trying to improve its standard of customer service and rides to make it more admireable for people, they are now trying to improve the waiting lines so that rides are easier to entrance and the lines go down quicker.AccessibilityAlton towers have a very good accessibility due to the high amounts of people arriving and departing from the park. Alton towers has increase there car parks so that they can now yield up to 50,000 vehicles a day if the accessibility is bad then customers leave alone assume that it is like this all around the park, there are all overly ramps to help people who cannot walk up steps or are in a wheelchair, rides as well as let wheel chair users access the ride from the exits which are withal ramped so that access is more easier. reliabilityIf Alton towers is unreliable then people are influenced to try an other theme park. But Alton towers is not unreliable this is what attracts customers to come back, they keep there internet and brochures up-to-date and let customers know what is going on around the park this is reliable because if they where closed one day and they didnt advertise it practically of people would still turn up at the theme park expecting to get in.StaffAt Alton towers they employ the best staff that are trained to deal with the high expected levels of customer service, staff all where a uniform this to control that they remain clean and recognized Alton towers also employs over 1500 members of staff and they are all divided to work over different areas of the park to help with customersIn busy periods e.g. over the pass Alton towers employs more casual staff that can handle high amounts of customers and that can deal with them in an appropriate mannerHealth and safetyIf the wellness and safety of the park is poor the customers will not visit again but if the hig h standards are noticeable then they will enjoy there visit a lot more, at Alton towers rides have unshakable maintenance checks and are run in the morning before the park opens to ensure that there are no faults.Cleanliness and hygieneThe cleanliness and hygiene standards of Alton towers is substantial if the park looks unclean this gives a really bad first depiction when the customer see it , the park has been given hundreds of bins, there are also designated litter pickers that patrol the park every 15 minutes, toilets that are all around the park are monitored every 40 minutes to ensure they remain clean and tidy.EnjoymentThe main objective at Alton towers is to make everyones day (who visits the park) is to make is as enjoyable as possible, they do this by trying to get lines and queues down as quick as possible, offering people fast track system so the can skip the queues, more fast food restaurants are being introduced this will help to the long queues that